Ebook International Public Relations: Negotiating Culture, Identity, and PowerBy Patricia A. Curtin, T. Kenn Gaither
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International Public Relations: Negotiating Culture, Identity, and PowerBy Patricia A. Curtin, T. Kenn Gaither
Ebook International Public Relations: Negotiating Culture, Identity, and PowerBy Patricia A. Curtin, T. Kenn Gaither
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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
- Sales Rank: #881542 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2007-01-18
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .73" w x 6.00" l, .94 pounds
- Binding: Paperback
- 320 pages
- Used Book in Good Condition
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